Masters Degree in Continuing Education in Marketing (MBA - MKTG)

Module 1

ASSIGNMENT & STUDY GUIDELINES

This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.

Module 2

Socioeconomic And Legal Environment

This module explores the interplay between socioeconomic forces and legal systems shaping the business landscape. Students will analyze how economic indicators, social trends, and regulatory frameworks impact operations. It provides insight into regional and global challenges influencing corporate strategies. The module encourages critical thinking for making ethically and legally sound decisions.

Module 3

Accounting And Finance

Students are introduced to core accounting principles, financial statements, and budgeting tools. The module enables learners to interpret financial data for strategic business analysis and forecasting. Key concepts such as cost management, investment appraisal, and capital structure are covered. It prepares students to make sound financial decisions in dynamic business environments.

Module 4

Marketing And Marketing Management

This module delves into the foundations of marketing theory and practice in a competitive landscape. Students learn to assess market needs, segment audiences, and position offerings effectively. It emphasizes value creation through strategic planning and customer relationship management. Real-world cases enhance skills in campaign development and brand stewardship.

Module 5

Human Resources Management And Management Skills

The module provides a comprehensive understanding of HR functions and leadership dynamics. Topics include talent acquisition, performance management, and conflict resolution. It also focuses on developing essential soft skills like communication, motivation, and decision-making. Learners gain the tools to lead diverse teams and cultivate positive work environments.

Module 6

Business Strategy

This module explores strategic models, frameworks, and decision-making tools used by top managers. Students analyze competitive forces, innovation, and strategic positioning in various industries. It fosters strategic thinking for responding to market shifts and driving organizational growth. Case studies and simulations help in applying concepts to real-world scenarios.

Module 7

Marketing Communication

Students study how organizations craft and deliver consistent messages across multiple channels. The module covers advertising, PR, sales promotion, direct marketing, and digital media. It emphasizes branding, message design, and audience targeting for effective communication. Learners will develop integrated marketing communication plans that align with brand strategy.

Module 8

Performance Marketing In Search And Social

This module provides an introduction to performance marketing across search and social media platforms. It explores how paid search campaigns on platforms like Google and paid social campaigns on Meta drive measurable business results. Students will learn how to set up, optimize, and scale campaigns using data-driven strategies and audience targeting techniques. The module also covers budgeting, bidding strategies, ad creatives, and conversion tracking. By the end, learners will be able to analyze performance metrics and improve ROI across search and social channels.

Module 9

Performance Marketing With Affiliate And Mail Strategies

Module 10

Strategic Management And Marketing

This module provides an integrated understanding of strategic management and marketing principles. It explores how organizations analyze internal and external environments to build sustainable competitive advantage. Learners will examine strategic frameworks and market analysis tools used by companies such as Apple and Toyota. The module also covers strategic planning, positioning, branding, and growth strategies. By the end, students will be able to align marketing decisions with overall business strategy to achieve long-term success.

Module 11

Contemporary Issues And Principles Of Marketing

This module explores contemporary issues and foundational principles shaping modern marketing practice. It examines evolving consumer behavior, digital transformation, sustainability, and ethical marketing challenges. Students will analyze how brands like Nike and Coca-Cola adapt to changing market dynamics. The module also revisits core marketing concepts such as segmentation, targeting, positioning, and the marketing mix. By the end, learners will be able to apply marketing principles to address current industry trends and global challenges.

Module 12

Thesis Project

This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.